MY CV

Work Experience

May 2022 - July 2022

VARO BANK - INTEGRATED MARKETING INTERN

Curated and executed a thought leadership content series to support leadership development and create a source for collective inspiration for the first FDIC insured neobank; Collaborated with external creative agency to ensure high quality content was produced and shared through the thought leadership series; Supported and synthesized research efforts related to value proposition and consumer insights development

September 2021 - December 2021

QUADPACK - GLOBAL CONSUMER ENGAGEMENT INTERN

Investigated marketing potential of Instagram and Pinterest to provide strategy recommendation for the cosmetics and fragrance packaging company’s Product Communications team; Analyzed performance of all social media channels via Google Analytics and Instagram Insights; Designed content and created ideas for campaign strategies and brand identity curation

January 2021 - April 2021

ESTÉE LAUDER - PRODUCT COMMUNICATIONS ASSISTANT

Executed TikTok marketing research project including competitive analysis, hashtag and soundbite utilization strategy, and trend integration. Presented findings to Global Consumer Engagement Team; Synthesized articles and trends in the cosmetics industry and presented findings to Global Consumer Engagement; Team through weekly briefings; Orchestrated “Mega-Mushroom” and “Plantscription” launches through the scheduling of 60+ Instagram posts and stories

June 2018 - August 2018

BIG SPOON ROASTERS - MARKETING INTERN

Increased monthly views on company’s Pinterest site 300% by creating authentic boards with new graphics; Selected to oversee company at five high-traffic locations to increase brand name recognition